7 Kiat Membangun Bisnis Online

Bisnis di internet kian menjanjikan. Ingin ikut serta menjual jasa atau barang Anda di dunia maya? Simak langkah awal membangun bisnis online berikut ini

Bisnis di internet kian menjanjikan. Ingin ikut serta menjual jasa atau barang Anda di dunia maya? Simak langkah awal membangun bisnis online berikut ini seperti dikutip dari Independent, Senin (9/6/2008).

1. Rancang Bisnis dengan Cermat

Rancang rencana bisnis online Anda dengan cermat. Pertimbangkan segala aspek seperti target pasar, kemampuan pesaing, sumber daya, bagaimana membangun loyalitas konsumen atau menjalin kemitraan strategis. Pakai referensi memadai, misalnya belajar dari situs bisnis di internet.

2. Temukan Sasaran Pasar Spesifik

Bisa jadi ide bisnis online Anda brilian, namun itu tak ada artinya jika tidak ada sasaran pasar yang spesifik. Temukan celah pasar yang belum digarap pesaing. Jika Anda bertarung dengan pemain besar, pastikan bisnis Anda memiliki diferensiasi yang menarik konsumen.

3. Cari Sumber Keuangan

Rencanakan dari mana Anda akan mendapat modal sebagai sumber dana bisnis online. Pinjaman bank bisa jadi pilihan yang baik. Jangan lupa untuk membuat administrasi keuangan yang rapi sehingga arus keluar masuk tampak jelas.

4. Buat Situs yang Handal

Anda memang bisa memanfaatkan blog yang gratis untuk memulai bisnis. Namun jika berniat serius, belilah domain dan sewa perancang situs yang handal. Pastikan situs Anda tidak rumit, memudahkan pengakses serta selalu update.

5. Promosi Jitu

Salah satu aspek terpenting dalam bisnis online adalah promosi yang jitu. Bisa dicoba bermacam metode, misalnya via Google AdWords di mana pengiklan hanya membayar sesuai jumlah pengakses situsnya. Manfaatkan pula e-mail atau situs jejaring untuk mempromosikan bisnis Anda pada banyak orang.

6. Permudah Transaksi Konsumen

Konsumen harus dimudahkan dalam melakukan transaksi dan pemesanan di situs Anda. Berikan pula tingkat keamanan situs yang memadai sehingga konsumen percaya detail identitas mereka tidak bocor. Tanpa transaksi dari konsumen, bisnis Anda pasti ambruk.

7. Motivasi untuk Terus Maju

Selalu butuh waktu agar bisnis internet berkembang. Sebagai entrepeneur online, Anda perlu energi, antusiasme, determinasi, dan gairah untuk maju. Perlu disadari bahwa sukses besar di bisnis internet cukup langka. Namun tak perlu pula kecil hati karena cerita kesuksesan bisnis online sudah amat banyak.

Mengapa Anda Harus Mempercayai PayPerClick (PPC)?

Agak lama saya tidak membahas PPC, semata mata terlalu seringnya saya mengerjakan SEO murni. Bukannya saya tidak pernah melakukan ppc, ppc saya pakai hanya pada situasi tertentu. Semoga tulisan saya di topik ini mampu berbuat banyak untuk membantu Anda yang baru memulai ppc. Di arena search engine marketing, ada beberapa pemain besar yang bermain di bidang payperclick, banyak orang menyingkatnya dengan PPC. Overture saat ini memiliki jaringan kerjasama yang merangkul Yahoo!, InfoSpace, AltaVista, AllTheWeb dan partner-partner yang lain.

Agak lama saya tidak membahas PPC, semata mata terlalu seringnya saya mengerjakan SEO murni. Bukannya saya tidak pernah melakukan ppc, ppc saya pakai hanya pada situasi tertentu. Semoga tulisan saya di topik ini mampu berbuat banyak untuk membantu Anda yang baru memulai ppc.Di arena search engine marketing, ada beberapa pemain besar yang bermain di bidang payperclick, banyak orang menyingkatnya dengan PPC. Overture saat ini memiliki jaringan kerjasama yang merangkul Yahoo!, InfoSpace, AltaVista, AllTheWeb dan partner-partner yang lain.

Sementara Google AdWords memiliki sebuah distribusi jaringan yang jauh lebih luas meliputi Google, AOL, About, Earthlink, dan situs-situs yang lain. Meski Microsoft adalah pemain baru dalam pasar ini, sindikasi jaringan yang terbatas menunjukan kualitas jalur trafiic mereka yang tinggi. Untuk menunjukannya, saya cukup akan membeberkan beberapa saja; Google AdWords, Yahoo! Search Marketing, dan Microsoft AdCenter.
Amazon.com memungkinkan Anda untuk beriklan berdasarkan text dalam situs mereka melalui ClickRiver. Meski ada juga beberapa mesin pencari ber-PPC seperti Ask.com, Business.com, Miva, Kanoodle, Enhance Interactive, 7Search, Findology, Search123, Epilot yang mungkin bisa bekerja lebih baik dari Google, Yahoo! dan MSN, namun untuk memulai iklan PPC, saya lebih menyarankan anda untuk menggunakan Google AdWords, Yahoo! Search Marketing, dan Microsoft AdCenter.
Mengapa menggunakan Search Engine Besar yang ber-PPC?

Hasilnya bisa diukur
Laporan yang didapat akan jauh lebih cepat
Mereka menawarkan banyak pelacakan dan fitur2 penargetan secara gratis
Mesin pencari besar yang ber-PPC pada umumnya menunjukan kualitas traffic yang lebih tinggi dan terhindar dari kecenderungan pencurian data pribadi.
Jauh lebih sederhana untuk mengatur dua atau tiga account dibandingkan 100 account.
Lebih mudah untuk melacak ROI (Return of Investment) pada 2 account dibandingkan dengan 100 account .
Banyak mesin pencari berskala kecil tidak pernah menunjukan traffic yang sebenarnya. Anda akan membuang banyak waktu jika Anda menggunakan mereka.
Bahkan beberapa mesin pencari yang tampak cukup lumayanpun tidak akan memberikan efek yang signifikan.

Di awal 2004, saya mencoba menggunakan Look Smart. Mereka mengirimkan jumlah traffic dua kali lebih besar dibandingkan yang Yahoo! Search Marketing berikan. Selain itu, traffic dari LookSmart memiliki rata-rata 95% nilai balik. Ini berarti bahwa 19 dari 20 pengunjung situs dari LookSmart secara tiba-tiba pergi begitu saja dan kemudian saya sadari bahwa saya ternyata hanya membayar sebuah sampah traffic.

Kualitas sebuah traffic dari mesin pencari berskala kecil akan sangat tergantung pada beberapa kriteria, tapi akan lebih baik bila Anda bekerjasama dengan pemain-pemain besar sejak awal, dan kemudian, jika Anda memiliki waktu luang, cobalah untuk menggunakan mesin pencari berskala kecil.

Mengapa Anda harus mempercayai PPC?
Contoh Kasus: the Ignorant Bidder
Jika sebuah cara tidak bisa memberikan jaminan bagi Anda, maka tidak akan ada gunanya bagi Anda untuk menggunakan cara-cara tersebut.
Text Box: Ketika Anda menggunakan mesin pencari besar yang ber-PPC, Anda akan dijamin mendapatkan traffic yang bagus, dan tentu saja bisnis Anda akan terukur dengan baik. Mesin pencari berskala kecil memberikan laporan yang kurang akurat, dan beberapa bahkan tidak dapat memberikan kualitas traffic yang baik.
Saya melihat bahwa sulit untuk dipercaya bahwa orang yang membatasi satu dolar per satu klik akan menghasilkan uang. Mereka kemudian menurunkan batasannya hingga 21 sen. Dalam beberapa pasar, akan ada beberapa perusahaan yg akan terjebak di dalamnya, kehilangan uang, dan kemudian bangkrut. Dan seiring berjalannya waktu, kebangkrutan mereka akan menguntungkan pihak lain yang dengan segera mengambil uang mereka akibat jatuhnya posisi pasar mereka.
Beberapa aturan kadang tidak sesuai dengan harga yang dibayarkan untuk kata-kata kunci. Dan jika mereka bernilai, mereka justru akan lebih memiliki nilai pada posisi yang lebih rendah.

Tips untuk Landing Page:
Konversi adalah sebuah bagian penting dari bagaimana suksesnya kampanye sebuah PPC. Berikut ini beberapa tips untuk meningkatkan “landing pages” milik Anda:

1. Menghilangkan navigasi: kecuali jika penting untuk menghilangkan beberapa opsi. Biarkan orang melakukan apa yang Anda inginkan untuk mereka lakukan, dan jangan berikan mereka pilihan lain.
2. Buatlah text link: orang cenderung untuk mengcopy suatu text dibandingkan membacanya secara mendalam kata demi kata. Karena links merupakan tujuan pasti, orang cenderung untuk lebih memperhatikan link text. Pastikan bahwa link text bekerja karena ia lebih jarang sekali dibaca dibandingkan text sebuah halaman.
3. Berikan mereka sebuah petunjuk pada bagian paling atas halaman untuk menunjukan bahwa merela berada di posisi yg tepat. Jika anda pedagang besar dgn berbagai macam produk, akan lebih baik bila anda menggunakan “hasil pencarian berdasarkan barang yg ditanyakan”. Biasanya akan lebih baik menuntun orang pd suatu halaman yg tepat dibandingkan dengan halaman utama

7 Powerful Ways To Make Money From Adsense Using Only Free Tools

There is really no doubting that there are amazing incomes currently being made on Google Adsense and the really interesting thing is that even relatively small sites and blogs are finding new ways to make money from their Adsense sites every day.

There is really no doubting that there are amazing incomes currently being made on Google Adsense and the really interesting thing is that even relatively small sites and blogs are finding new ways to make money from their Adsense sites every day.
Actually there are a lot of increasingly creative ways to make money and maximize on Adsense earnings that are being discovered and also being put to use every day. And what’s even more fascinating is the fact that most of these tools being used don’t cost anything. They are actually free. Here are 7 of the most effective currently being used.

a) Ways to make money from Adsense by Distributing articles through ezine and article announcement lists
Some of the most effective methods ways to make money from Adsense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can thus give a lot of visibility and drive tons of highly targetd traffic to your Adsense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.

Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message amongst the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your Adsense site feeling cheated. And believe me, you don’t want to cause this sort of reaction because it is definitely not one of the ways o make money from Adsense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your Adsense site.
Within a very short of consistently applying this technique, my daily Adsense earnings increased seven-fold.

b) Ways to make money from Adsense by Distributing free articles to high traffic article sites
Some people find the recent trends that have seen an increase in article sites surprising. I don’t. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.

Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when folks find your articles useful enough to re-post at their sites.
The more new articles you release to these sites every week, the more targeted traffic your Adsense sites will receive. This is in fact one of the most effective ways of making money consistently from Adsense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one one of the Adsense ads posted there.

c) Ways to make money from Adsense by Using Articles And A Viral Marketing Website
Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.

When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.

There is one of the very simple ways to make money from Adsense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anybody who signs up at your site will have to visit your Adsense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your Adsense site.

Find more details on this at my blog whose address you'll find in the resource box below.

Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this free tool more than makes up for this.

d) Ways to make money from Adsense With Your Email signature

People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forwarded all the time and are even copied to several other people sometimes.

Do not waste another minute. Go to all your email accounts right now and create a signature that points to your Adsense site or sites.

Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.

e) Ways to make money from Adsense By Asking Questions At Discussion groups

I recently had an interesting conversation with a young Internet and computer techie. He asked me whether there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than by trying to sell his own advice.

There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from Adsense.

These forums can easily be found through you favorite search engine.

f) Ways to make money from Adsense By Bartering your online skills for valuable Adsense keywords

In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; “What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. More so online where people have plenty of skills but are slow to trust others enough to send them money for an item they need.

You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable Adsense keywords. Valuable Adsense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable Adsense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.

g) Ways to make money from Adsense By Sending Teaser Emails

To Everybody In Your Inbox And Also To Your Opt-in Email List
Most of us receive tons of email in our inbox every day. You’ll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your fare share of SPAM or unsolicited email. All this is “gold” lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out “teaser emails about the most interesting aspects of content at your site. The whole objective of teaser emails is to get people to visit your site. For instance if I were to send out teaser email on this content here is how I would construct it;
Subject: Free Tools Currently Being Used To Increase Adsense Earnings